In short: the big brands now launch drivers in January, and models reach shops 1–4 weeks after they are announced. Titleist is the exception: it launched GT in August 2024 and announced GTS in May 2026. Most brands replace a driver line every 1–2 years, and the old model is usually discounted when the new one lands.
Current and recent drivers: launch dates
| Driver | Brand | Launch | Our review | Source | Shop |
|---|---|---|---|---|---|
| TaylorMade Qi4D | TaylorMade | Announced 8 Jan 2026, in shops 29 Jan 2026 | review | [1] | Check Price |
| TaylorMade Qi4D LS | TaylorMade | Announced 8 Jan 2026, in shops 29 Jan 2026 | review | [1] | Check Price |
| TaylorMade Qi10 | TaylorMade | Pre-order 9 Jan 2024, in shops 2 Feb 2024 | review | [2] | Check Price |
| TaylorMade Stealth 2 Plus | TaylorMade | In shops 17 Feb 2023 | review | [3] | Check Price |
| Callaway Quantum Max | Callaway | Introduced 16 Jan 2026, at retail 13 Feb 2026 | review | [4] | Check Price |
| Callaway Quantum Triple Diamond | Callaway | Introduced 16 Jan 2026, at retail 13 Feb 2026 | review | [4] | Check Price |
| Mizuno JPX ONE | Mizuno | Pre-sale 12 Jan 2026, at retail 22 Jan 2026 | review | [5] | Check Price |
| Srixon ZXi | Srixon | At US retail 24 Jan 2025 | review | [6] | Check Price |
| Srixon ZXi Max | Srixon | At US retail 24 Jan 2025 | review | [7] | Check Price |
| PING G440 Max | PING | Launched 14 Jan 2025 | review | [8] | Check Price |
| PING G440 K | PING | Launched 13 Jan 2026 | review | [9] | Check Price |
| Titleist GT2 | Titleist | Launched 1 Aug 2024, in shops 23 Aug 2024 | review | [10] | Check Price |
| Titleist GT3 | Titleist | Launched 1 Aug 2024, in shops 23 Aug 2024 | review | [10] | Check Price |
| Cobra OPTM X | Cobra | At retail 20 Jan 2026 | review | [11] | Check Price |
| Cobra OPTM MAX-D | Cobra | At retail 20 Jan 2026 | review | [11] | Check Price |
| Titleist GTS2 / GTS3 / GTS4 | Titleist | Announced 13 May 2026 | — | [12] | Check PriceCheck PriceCheck Price |
Every reviewed driver, by year
Years come from each model's review on this site, which cites its sources. A few are marked unverified, where sources disagree.
When to buy
- For the newest model: buy at launch, or wait until spring, when stock and demo days are widest.
- For value: buy last year's model in the months after its replacement launches.
- Titleist: runs on a two-year cycle, launching in late summer (GT, Aug 2024) or spring (GTS, May 2026).
Sources
- TaylorMade — Qi4D family press release
- Golf Monthly — TaylorMade Qi10 release date and price (10 Jan 2024)
- Golf Guide — TaylorMade Stealth 2 drivers (10 Jan 2023)
- Callaway Media — Quantum drivers (intro 16 Jan 2026, retail 13 Feb 2026, pricing)
- Mizuno — JPX ONE driver (official specs)
- Golfweek — Srixon ZXi, ZXi LS, ZXi Max drivers (13 Jan 2025)
- Golf Digest — Srixon ZXi drivers: what you need to know
- PING — New G440 family optimized for speed and distance
- PING — G440 K driver sets PING MOI record
- Titleist Newsroom — Titleist Introduces All-New GT Driver Line (1 Aug 2024)
- PGA Tour — Cobra launches new OPTM drivers (13 Jan 2026)
- Titleist Newsroom — Titleist Introduces NEW GTS Drivers (13 May 2026)